Monday, April 16, 2007

The Origin of Martian Cactus and Venus Spring

A few years ago, my friends and I wanted to launch a line of sports apparel and accessories. Eventually, we felt that for branding and marketing purposes, we should have two product lines, one for men and one for women. 'Martian Cactus' and 'Venus Spring' were the names that I created for them. I would explain the rationale behind them when I have the time. The proposed venture never got off the drawing board when we decided to jump onto the 'dot.com' bandwagon.

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